The scrunchie is back and it is making a new fashion statement as it becomes the accessory of choice this season in Tokyo.
According to the latest CUTiE street fashion magazine the scrunchie, or shushu as it is called in Japanese, is a must have item for Summer because of it’s versatility and range of colors, shapes and sizes. No longer simply a hair accessory, the shushu is being worn as a stand out wrist wrap. The article in CUTiE says the bigger the scrunchie the more alluring your style.
Go on girls, dig out those scrunchies. We have a theory that the scrunchie never actually left the fashion scene it was just taking a break and in hiding for a bit. Well it is hiding no longer and is being spotted all over Tokyo.
Just in case you kicked your scrunchies to the curb decades ago, like I did when my hair got cropped, BLITZ Kiss has whipped up some hot, new scrunchalicious looks!


Filed under: fashion, tokyo, tokyomade | Tagged: accessories, fashion, street, style, tokyo










It’s not “shu shu”? Maybe I’m getting my シ and ツ confused!
(I hope this didn’t post twice!)
I think eventually everything comes back into style sooner or later! LOL
I will have something for you over at my spot (http://curlyscorner-sandy.blogspot.com/) tomorrow morning (after 9:00 a.m. ET). Please come and see!
Can’t say that I’m thrilled about the comeback of the scrunchy.
Long lived the short haired sisters!
But I do think this new look suits you quite well.
If you’ve got a spare moment in August I’d love to grab a cuppa with you.
cab you are absolutely right!
i screwed uo, brain freeze
the shocking thing is i even checked with masao if it was chuchu and he said yes…we must have both been out of it last night when i wrote this??!
thanks for the help out
Oh WOW Sandy I love surprises…but I cannot wait!!!
How exciting
I haven’t forgotten about our date Lady Elle!
I quite liked the kiss kiss reference though… Too bad!